EDITOR’S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing “The Total Package” on a regular basis. That’s a great shame because it really was a great resource for direct response copywriters and marketers. To fill some of the gap I’ve contacted some of the people who contributed to “The Total Package” and a […]
Marketing Today – Twitter Part 4
OK, first up, apologies for the lack of posting this week. I’ve been “on site” with a client and don’t quite have the road warrior thing down pat just yet (plus I was very busy!). However, got a lot to catch up on including some more movie trailer reviews, news on some great new books […]
How Almost Any Copywriter Can Instantly Double Their Reading Speed
As a copywriter, I read an enormous amount of material. I’m going to take a wild guess and say that’s the case for most copywriters (and many business people as well). Now, I have looked into ways to increase the speed at which I read. I’ve got books about speed reading (even “Speed Learning”). I […]