This latest Tom Fishburne cartoon brought a smile to my face… …and an instant identification with the main character! Perhaps I don’t quite need a separate bag for my “loyalty” cards but there are enough of them. Which begs the question, of course, how effective are these cards really? When every retailer has a similar […]
When “Success” Might Put You Out Of Business…
Here’s a cautionary tale about the potential problems using a service like Groupon… …and how having too many customers can be a BIG, business-threatening problem… “Groupon demand almost finishes cupcake maker” In brief… “Rachel Brown, who runs the Need a Cake bakery in Reading, Berkshire, launched an offer via the money-saving website in the spring […]
Australia Day 2011
Happy “Australia Day” wherever you may be! Today, January 26, is Australia’s national day and marks the anniversary of the arrival of the First Fleet at Sydney Cove in 1788. Generally, it’s a pretty laid-back day given over to picnics, barbecues and other outdoor celebrations. The 2010 Legatum Prosperity Index was recently published… …and Australia […]
One Easter Marketing Success Story…
“Happy Easter” to everyone! I always like to highlight marketing successes when I can. I know a lot of my observations and comments on this blog are about marketing blunders… …and that’s because we can often learn more from mistakes than when things go right. But it’s great to applaud successes too. On Thursday, the […]
Marketing Anniversary – Sony Walkman 30 Years
Meant to post about this yesterday, but got sidetracked. Anyway… …30 years ago yesterday on 1 July 1979… …the very first Sony Walkman went on sale in Japan. This really was a breakthrough product in how people could choose to listen to music. Sure there had been portable transistor radios before…