The great Drayton Bird recently drew my attention to a company called Persado that seems intent on destroying the livelihood of a great many copywriters. The Wall Street Journal reports… “Persado Raises $21 Million to Replace Human Copywriters With Computers”. The company… “…specializes in creating automated messages that try to persuade people to take action, […]
Lamentable Mainstream Marketing – January 2015
WARNING! This post is a bit of a “rant” but hopefully contains some useful marketing points… …as well as providing a degree of amusement for you. It was prompted by a number of things… …firstly an example from the latest edition of “No B.S. Ruthless Management Of People And Profits” by Dan Kennedy. More about […]
Drayton Bird’s EADIM 2013 Direct Marketing Conference
Attended the last-ever EADIM (“European Academy Of Direct And Interactive Marketing”) conference from October 10-12, 2013. Presented by the great Drayton Bird, this was a three day event choc-full of stimulating, insightful and entertaining presentations highly relevant to anyone involved in direct response marketing. I confess that my main reason for attending was simply to […]
How To Write Sales Letters That Sell – Book Review
Over the Christmas break during a trip back to the UK, I finally got around to reading… How to Write Sales Letters That Sell …by the great Drayton Bird. The book was first published back in 1994 and my copy is the second edition (from 2002). The title is commendably straightforward and descriptive. The book […]
Success And Goal Setting Tips For 2013 (Not Just For Copywriters)
Last year this post was well received… “Goal Setting And Success Tips For 2012 (Not Just For Copywriters” …so here’s an update for the coming year. Once again the great John Carlton has republished… “The Rest Of Your Freakin’ Life” …in what seems to have become an annual tradition (and a very worthwhile one). […]
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