The book “The Revenge Of Analog”… [amazon_link asins=’1610395719′ template=’ProductCarousel’ store=’maximresulcop-21′ marketplace=’UK’ link_id=”] …has been attracting a lot of attention and favourable reviews both in the general media and among folks in the direct response marketing community like Dan Kennedy. Here’s my review of the book (originally published in my January 2017 newsletter to clients)…. *** […]
Lamentable Mainstream Marketing – January 2015
WARNING! This post is a bit of a “rant” but hopefully contains some useful marketing points… …as well as providing a degree of amusement for you. It was prompted by a number of things… …firstly an example from the latest edition of “No B.S. Ruthless Management Of People And Profits” by Dan Kennedy. More about […]
Is Classic Direct Response The Best Advertising For iPad?
Something to ponder… …is classic direct response copywriting the most effective way to approach advertising through channels like the iPad? Arguably, of course, it’s the best approach to ANY advertising. I raise the question because of a conversation over lunch the other day with a good friend and client. This particular friend is a gadget-fiend […]
What Copywriters Can Learn From Charles Dickens
…and one of these lessons for copywriters is not what you might expect. Today, February 7, is the 200th anniversary of the birth of Charles Dickens… …widely regarded as one of the greats in English literature. Author of classic novels such as Oliver Twist, A Christmas Carol and Great Expectations… …Dickens remains hugely popular to […]
Drayton Bird On What Makes A Good Newsletter
I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to […]