…then you’ve probably got it made! Great marketing cartoon from Tom Fishburne… There’s a famous quote that goes… “The secret of success is sincerity. Once you can fake that you’ve got it made.” Originally from Jean Giraudoux (1882-1944) a French diplomat, dramatist and novelist (although I’m guessing the very first version would have been in…French!)… […]
So, Have Tesco Made A Marketing Mistake?
I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
Facebook Business Pages…Build It…
Just because you build a Facebook business page doesn’t mean anyone will show up…
The Classic Marketing Product Story
I talk a fair bit about using stories in copywriting and marketing and one story that has assumed almost legendary status in direct response circles is that of the Schlitz Beer company. Jay Abraham often mentions this story as a great example of the idea of pre-emptive positioning (I’ll expand on that later). No surprise […]