Earlier this year I used to post fairly frequent reminders about upcoming events that could form the basis of a promotion or marketing campaign. I stopped those posts largely because I thought they were becomng a little redundant. However, I’ve noticed in the rush of events over recent months that I’ve tended to overlook upcoming […]
What Copywriters Can Learn From Supermarket Queues (…And Airports!)
Had to go into the city today for an adjustment at my chiropractor. On the way back I had to pop into a supermarket to pick up some groceries (ah…the exciting life of a freelance copywriter). Because it was lunchtime, there was a huge queue and I ended up having to wait about 10 minutes to […]