The great Drayton Bird recently drew my attention to a company called Persado that seems intent on destroying the livelihood of a great many copywriters. The Wall Street Journal reports… “Persado Raises $21 Million to Replace Human Copywriters With Computers”. The company… “…specializes in creating automated messages that try to persuade people to take action, […]
Better Website Conversion Tips – Part 5
Better Conversion Tip #5 – Create Redirect Links If you’re promoting a product on your site, and your site is a database-driven shopping cart e-commerce system, then you probably have links like the following for each product page: http://www.mysite.com/store/products.php?id=28475&desc=product%20description%20here&cat=980&refer=477840 Often times when sending a link out like that in an email, it gets chopped up. […]
The Peril Of The “Shiny Object” For Copywriters…
…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a […]
Marketing Conferences And The Copywriter
Spent the day at Mal Emery’s “Sydney Platinum Intensive”. The Platinum program is Mal’s high end coaching group and they have regular get-togethers throughout the year. A number of my clients are in the platinum group and I was grateful for an invite to drop in. Interestingly, the main focus of this event was…
If It Ain’t Broke…
…no need to fix it! I was reminded of this adage while doing a little background research on Robert Ludlum for yesterday’s post. As mentioned, I bought the new Jason Bourne novel (“The Bourne Sanction”) and while glancing through the list of other Ludlum novels, I couldn’t help notice that the titles all looked…well, pretty […]