Very much looking forward to the upcoming “Sherlock Holmes” movie with Robert Downey Jr and Jude Law. I’m a big fan of the original stories and have read them many, many times. So there’s always a degree of trepidation when someone decides to “interpret” a classic. In this case, however, the director Guy Ritchie is […]
Marketing And Movie Trailers – Surrogates
Leafing through a copy of “Men’s Health” magazine, came across an ad for the movie “Surrogates”. The ad featured a very stylish Bruce Willis looking for all the world as if he was going to stand in as “Frank” in the next “Transporter” flick! Anyway, it was enough to get me to look into the […]
Marketing And Movie Trailers – The Proposal
OK, time for another look at a movie trailer. I was going to feature “Public Enemies”… …but I didn’t want you to think that I only ever watch action and Sci-Fi movies! So, I’ve selected the rom-com “The Proposal”. It’s had a strong box office opening and has been a little more successful than perhaps […]
Copywriting, Celebrities And…Curiosity
“Celebrity Beauty Secrets” They can take their pick but what do celebrities really have in their make-up bags? The above was the headline and the “teaser” for an article in today’s UK “Daily Telegraph”. Now, dear reader, you might wonder why I am so interested in celebrity beauty secrets! While I might have some “Metrosexual” […]
Warning! This Headline May Offend Sensitive Readers!
OK, here’s the “potentially offensive” headline I referred to in earlier posts. I came across it last weekend while at Pete Godfrey’s copywriting “Master Class 2.0” in Brisbane. The headline reads… “No Thumbs. No Bums. Just A Little Prick.” Certainly got my attention! So what’s the advertisement about? To give a small clue the ad […]