The final GKIC London Chapter meeting for 2013 was somewhat shorter than usual… …but still delivered some great content and ideas along with the usual opportunity to swap ideas with fellow marketers and business owners. With a smaller number than usual in attendance the meeting took on the character of an informal brainstorming and masterminding […]
Better Website Conversion Tips – Part 11
Better Conversion Tip #11 – Test Different Testimonials If you can swing it, adding a celebrity endorsement will always help to establish credibility. And the celebrity doesn’t have to be Tom Cruise or Madonna. In fact, the best “celebrities” are those who your target market knows within the subject of your niche. Selling a guide […]
Marketing…Beware Of The Shark!
…or more specifically, beware of “Jumping The Shark” in your marketing. For those of you not familiar with the expression, “Jumping the shark” means…
Marketing And Movie Trailers – Sherlock Holmes
Very much looking forward to the upcoming “Sherlock Holmes” movie with Robert Downey Jr and Jude Law. I’m a big fan of the original stories and have read them many, many times. So there’s always a degree of trepidation when someone decides to “interpret” a classic. In this case, however, the director Guy Ritchie is […]
Urgent! Facebook Marketing Land Rush…
Hey…I know I don’t comment too much about social marketing… …but there’s something happening that you need to know about. As at Midnight Eastern Time (US time, that is) on June 12, Facebook are going to let you use a proper name to identify your home or profile page. So instead of something weird and […]