Received this marketing piece with a recent issue of Australian “Men’s Health”… It’s for a product called… “The Men’s Health Big Book Of 15-Minute Workouts”. Now it caught my attention as being both… 1) A good example of re-purposing and re-using content; and 2) Also a good example of an attractive product idea. The monthly […]
Reality Check On Social Media Marketing From Dan Kennedy
Just finished reading the latest edition (4th) of Dan Kennedy’s… …”The Ultimate Marketing Plan”. I ‘d read a previous edition (2nd) many years ago and decided it was time for a “refresher” course in the basics and see what new material Dan thought worth including. The new edition is a comprehensive update… …while still containing […]
Looking Ahead – Marketing Calendar January 2012
Upcoming events and anniversaries in January 2012 you can use for marketing…
Grapes, Small Flaws And Copywriting
In direct response copywriting, it’s sometimes a good tactic to admit to a small (and fairly trivial) flaw in the product on offer. Two reasons for this… 1. Most people know that very rarely is something “perfect”. By admitting to a small flaw you come across as more believable and increase the trust level with […]