I wasn’t going to post anything this Valentine’s Day… …but the media is, naturally, chock-full of romance-themed articles like “100 best love songs of all time” in the UK “Daily Telegraph” which did remind me of this genuine classic … And for some reason (OK, I’m a direct response marketer and copywriter!) I was also […]
The Cleverest Ads Won’t Fix A Poor Marketing Strategy
A HUGE smile and more than few chuckles when I saw this wonderful marketing cartoon from the incomparable Tom Fishburne… For those not familiar with the “post-production” reference… “In an ad shoot, we often hear someone say, “we’ll fix it in post-production”. This usually happens when there’s been a mistake, but not severe enough to […]
Celebrating Gary Halbert (Born 12 June 1938)
Just a quick post to note the anniversary of the birth of the great, one-and-only, Gary Halbert (12 June 1938). Couple of places to check out… The Gary Halbert Fan Page on Facebook …and, of course… The Gary Halbert Letter …a treasure trove of tips and information for direct response copywriters and marketers. Gary Halbert […]
How The CIA And Dastardly Villains Can Help Your Copywriting
As a copywriter this recent headline made me smile and caught my attention… “French bread spiked with LSD in CIA experiment” I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out more. Which, of course, is what makes a great headline…inflaming that desire […]
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