Just received an email from Bond Halbert, son of the late, great Gary Halbert. It’s a year since Gary passed away. Can’t believe it. Cliche, I know, but it really is amazing how quickly time passes. Another sign of advancing years, I guess! Anyway, to mark the occasion, there’s a new article up at the […]
Classic Copywriting – The Power Of A Good Headline
I often talk about headlines on this blog and noticed this little gem of an ad on the net the other day… “Struggling To Play Guitar? Amazing New Method Makes Traditional Tutoring Obsolete” Then there are some bullets and of course a “Click Here” call to action. Nothing terribly original about this ad, but my […]