“No” is the answer… …but that doesn’t stop some people from hoping! Tom Fishburne quite rightly says… “There is no marketing fairy dust. Yet. However, we marketers often get excited about the marketing fad du jour.” Read the whole article at “marketing fairy dust”. There’s a misconception that good direct response marketing and copywriting is […]
Copywriting Notes – Being A Better Copywriter
Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day. Full of great material, as always, including these words from Pete on how to become a good copywriter…
A Painful Marketing Lesson…
…relearned. No blog post yesterday, largely because I lost internet access. OK, it was partly my fault. I tried updating some drivers and that somehow trashed my modem connection. Now, as a freelance copywriter and internet marketer, not being connected is a bad thing! A call to my ISP help desk failed to fix the […]
Off To Copywriting “Master Class 3.0″…
…in Brisbane with my good mate Pete Godfrey. Looking forward to it and should be a blast. Be great to catch up with not only Pete but all the fantastic copywriters and marketers who went to the previous events. Plus there will be lots of new people as well. You know, if you’re a freelance […]
Copywriting Notes – The Importance Of Being Connected
Just a short edition of “Copywriting Notes” this week. I mentioned in a previous post that I’ve spent a couple of days “Out of the office” with a client. Now, the original intention was to have something of a “mini-seminar”. Reviewing an internet marketing programme that has recently been released and figuring out how best […]