Welcome back to part 4 of the interview between top copywriters Clayton Makepeace and Gary Bencivenga. There’s a lot in this section and Gary’s comments about the nature of selling and how it has changed over the years will repay your close attention. Also, notice Gary’s comments about books like “Think And Grow Rich”. Let’s […]
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Why Most Government Advertising Sucks!
In a previous post I shared my opinion that most advertising by governments absolutely sucks. Here’s an example of what I mean… I was waiting for a train the other day (on my way back from copywriter Pete Godfrey’s “Master Class 2.0” as it happens) and my eye caught a big display ad. The “headline” […]
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