“Anything that gets in the way of allowing the money to come in is EVIL!” – Pete Godfrey Two sessions this afternoon… …and in a change of schedule Pete Godfrey delivered his “Cash Copy Made Easy” presentation. I guess Pete and Dave made a call on the level of experience of the audience and decided […]
“Scientific Advertising In The 21st Century” – Part 16 “Leaning On Dealers”
Couple of points about Chapter 16 of Claude Hopkins’ “Scientific Advertising”… Firstly, when Hopkins talks about “Leaning On Dealers” he is not referring to the use of coercion or other standover tactics to get dealers to stock product! This isn’t meant to be about “Scientific Advertising For Organized Crime!” Rather, Hopkins is talking about relying […]
Some Direct Response Marketing Lessons From Big Brands
I know that we in Direct Response Marketing prefer not to talk too much about “branding”, but there are a couple of recent news items that I think have some useful lessons. Firstly, Apple Computer recently opened the first proper “Apple Store” in Australia to scenes of chaos and pandemonium (“CBD Chaos As Apple Store […]