2015 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar January 2016. So let’s take a look ahead at some of the events, anniversaries and other occasions that we can put to use for an event-driven marketing […]
GKIC London Chapter – Meeting 17 March 2015
The members (and a few selected guests) of the GKIC London chapter gathered for the March meeting on 17 March at “The Happenstance” on Ludgate Hill. Hosted by the indefatigable David White, members enjoyed another full and varied program of top-notch direct-response marketing education and entertainment. David White kicked off the meeting talking about… “The […]
December 2014 Is Here – Quick Review Of Holiday Promotion Ideas
A seasonal cartoon from the great marketoonist Tom Fishburne to kick off the post with a smile and a reminder of some of the perils of seasonal promotions. Use discounting wisely and strategically. It’s always better to add value in a promotion rather than simply cut price. December is here, the Advent Season has arrived… …and […]
Looking Ahead – Marketing Calendar June 2014
With June approaching… …we’re almost halfway through the year 2014! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month. Also… …did you know that June is the biggest month for weddings in the USA? Probably similar in other […]
Looking Ahead – Marketing Calendar May 2014
May 2014 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. The two standout occasions are… …firstly “May Day” (May 1, of course)… …and then in most places apart […]