Time to look ahead at the month of March 2014 at events anniversaries and holidays that we can use to build a marketing campaign, product launch or promotion around. The main event of general relevance is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good fortune and finding that […]
Looking Ahead – Marketing Calendar February 2014
Time to take a look at the coming month of February 2014 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. And although we’re looking just one month ahead at February, it’s never too early to get started on your preparation for months and […]
Looking Ahead – Marketing Calendar September 2013
Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2013… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions. It’s a time of a change of seasons… …Autumn in the north and Spring in the south… …and these […]
Looking Ahead – Marketing Calendar March 2013
Here’s a look at the events anniversaries and holidays in the coming month (March 2013) that we can use to build a marketing campaign, product launch or promotion around. First, in Australia… March 1- First day of autumn (already!) March 2 – Mardi Gras parade (Sydney) The Mardi Gras festival runs from Feb 8- Mar […]
Event-Driven Marketing In 2013 – Update
Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013” …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon […]