Here’s our regular look ahead at the coming month, April 2015… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The two main events of general interest this month are… …”April Fool’s Day” on the first of the month… …and Easter (April […]
Looking Ahead – Marketing Calendar May 2014
May 2014 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. The two standout occasions are… …firstly “May Day” (May 1, of course)… …and then in most places apart […]
Looking Ahead – Marketing Calendar November 2011
November… …and in Australia that means… …the Melbourne Cup! This year it falls on Tuesday, November 1. November 11 is Remembrance Day. Outside of that, there are no purely local events of note. Melbourne Cup traditionally marks the beginning of the run-in to Christmas… …so start preparing those Christmas and year end promotions. Elsewhere…