Ace copywriter and marketer Ray Edwards is a smart guy and no slouch when it comes to the internet. So why is he planning to send out his upcoming newsletter in PRINT form through (gasp!) the mail??? Here’s what Ray has to say… The study Ray mentions was sponsored by branding agency Millward Brown and […]
Drayton Bird On What Makes A Good Newsletter
I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to […]
Copywriting Tip On Adding Emotional Impact To Copy
Ace copywriter Michel Fortin has just posted an excellent piece on his blog titled “Apply The Law Of Contrast To Build Desire”. Michel talks about the copywriting standard formula usually described as “Problem-Agitate-Solve” and takes it a step further. In the process, he adds a lot more emotional impact by really bringing out the contrast […]
Copywriting Video – Proving Credibility
Here’s another video from master copywriter John Carlton. It’s #3 in his “Copywriting Checklist” series titled “Proving Credibility” The point about “Proving Credibility” comes about halfway through and it’s quite subtle. It’s not the usual material about credentials and testimonials. It’s about how to present proof points and other elements of your proposition. John talks […]