Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2015. The calendar is pretty empty this month of major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of […]
Looking Ahead – Marketing Calendar January 2015
2014 (where did the year go?!?) is almost over and the coming year of 2015 is fast approaching. So let’s take a look ahead at the month of January 2015… …and events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion. Of course, the New Year itself […]
Looking Ahead – Marketing Calendar August 2014
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2014. The calendar is pretty threadbare this month when it comes to major holidays. In the northern hemisphere it’s the dog days of summer. In the south […]
Formula For Free Celebrity “Endorsements” In Marketing
Came across this ad in the weekend papers and was struck by the clever way they had attached a “Celebrity Endorsement” to their version of the classic Harrington Jacket… …and presumably without having to pay a penny for it! Who knew that those style icons Frank Sinatra, Elvis Presley and Steve McQueen all loved “this” […]
Looking Ahead – Marketing Calendar January 2014
2013 is almost over and the coming year of 2014 is fast approaching. Time to take a look ahead at the month of January 2014… …and events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion. The start of the New Year itself is a great reason […]