WARNING! This post is a bit of a “rant” but hopefully contains some useful marketing points… …as well as providing a degree of amusement for you. It was prompted by a number of things… …firstly an example from the latest edition of “No B.S. Ruthless Management Of People And Profits” by Dan Kennedy. More about […]
So, Have Tesco Made A Marketing Mistake?
I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
So…What’s In Prospect For Marketing In 2014?
Hope you enjoyed a wonderful Christmas! At the end of the year and especially in the lull between Christmas and New Year… …it’s a good time to take a little time to reflect on what major trends might impact on marketers and marketing in the coming year. Hopefully, you’ve already mapped out your Marketing Calendar […]
Dr Who And The Mysterious Direct Response Marketing Time Lord
Not sure if an episode of Dr Who with the title of this post would attract much interest… …but no matter! Today (23 November 2013) is the 50th anniversary of the very first episode of the Science Fiction TV series “Dr Who”. There’s no doubt the show has been tremendously successful. It attracts a cult-like […]
Friedrich Nietzsche And Success in Direct Response Marketing
“That which does not kill us makes us stronger” – Friedrich Nietzsche (1844-1900) Reminded by our friends at Google that today, October 15, is the 169th anniversary of the birth in 1844 of the German philosopher Friedrich Nietzsche. Nietzsche was, and remains, a controversial figure perhaps best known for his declaration that “God is dead” […]
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