2014 sees two significant anniversaries for McDonald’s. First up, it’s the 40th anniversary of the opening of the first store in the UK as I noticed when I happened to pop in to my local Mickey D’s for a quick breakfast. Now, I’m not a particularly regular patron at the Golden Arches but I’ve got […]
If You Can Fake Marketing Authenticity…
…then you’ve probably got it made! Great marketing cartoon from Tom Fishburne… There’s a famous quote that goes… “The secret of success is sincerity. Once you can fake that you’ve got it made.” Originally from Jean Giraudoux (1882-1944) a French diplomat, dramatist and novelist (although I’m guessing the very first version would have been in…French!)… […]
The Demographic Cliff – Book Review
For this book review I’ve chosen something slightly different from the usual direct response marketing books. It’s the latest from Harry Dent… The Demographic Cliff: How to Survive and Prosper During the Great Deflation of 2014-2019 The subtitle “How to survive and prosper during the great deflation of 2014-2019” pretty much sums up the contents. […]
Formula For Free Celebrity “Endorsements” In Marketing
Came across this ad in the weekend papers and was struck by the clever way they had attached a “Celebrity Endorsement” to their version of the classic Harrington Jacket… …and presumably without having to pay a penny for it! Who knew that those style icons Frank Sinatra, Elvis Presley and Steve McQueen all loved “this” […]
GKIC London Chapter – Meeting 3 December 2013
The final GKIC London Chapter meeting for 2013 was somewhat shorter than usual… …but still delivered some great content and ideas along with the usual opportunity to swap ideas with fellow marketers and business owners. With a smaller number than usual in attendance the meeting took on the character of an informal brainstorming and masterminding […]
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