It might sometimes seem that brand building and direct response marketing are mutually exclusive, even diametrically opposed forms of marketing. And there is an element of truth in that, when you consider modern day brand building as practiced by mainstream advertisers and marketers. Much of what passes for brand building today seems to me to […]
No B.S. Direct Marketing – Book Review
This book review covers the 2nd Edition of No B.S. Direct Marketing by Dan Kennedy…more fully, “Direct Marketing For Non-Direct Marketing Businesses”. Let’s clarify that last point. Traditionally, “Direct Marketing Businesses” have been defined as mail-order, catalogue or online companies that directly solicits orders for business. So, “Non-Direct Marketing Businesses” are everything else…you might say the […]
Your Marketing Sucks – Book Review
“If the moolah you spend on marketing isn’t growing your business and bringing in more moolah in return then you have marketing that…sucks” Now, as reader of this blog and presumably a practitioner of direct response marketing, your marketing should definitely NOT suck. Nonetheless, Your Marketing Sucks: 10th Anniversary Edition by Mark Stevens is a worthwhile read. […]
Lamentable Mainstream Marketing – January 2015
WARNING! This post is a bit of a “rant” but hopefully contains some useful marketing points… …as well as providing a degree of amusement for you. It was prompted by a number of things… …firstly an example from the latest edition of “No B.S. Ruthless Management Of People And Profits” by Dan Kennedy. More about […]
Halloween 2014 – Marketing Warnings From Beyond The Grave…
Halloween is here once again… …and this is traditionally a time when it’s believed the spirit world draws closer to our own world. So, if we could communicate with some of the marketing giants of the past who have passed over… …what might they have to say? What wisdom might they remind us of… …and […]
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