Looking back over the past 12 months, here is a selection of books that practitioners of direct response marketing and advertising will find of interest and value. In the “No B.S.” range from Dan Kennedy came this offering… No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing […]
Marketing ROI…What’s That?!?
The great Tom Fishburne (marketoonist.com) draws attention to great unease over marketing ROI in some quarters of mainstream marketing land… “Marketers are facing increasing pressure to demonstrate ROI, but giving a simple answer to the ROI question still isn’t that simple. Econsultancy released a report last month titled “Marketing Budgets 2016” that flags ROI measurement as […]
Three Ways To Increase Customer Average Value
At the February 2016 meeting of the GKIC London Chapter, the main presentation from David White was… “Three Ways To Increase The Average Value Of A Customer” Increasing the average value of an existing customer should be a priority for most businesses for a number of reasons. Firstly, there’s the old direct response marketing wisdom […]
GKIC London Chapter – Meeting 20 October 2015
For various reasons (urgent client work and then being away on holidays) I’ve missed the last two meetings of the GKIC London Chapter. So, it was good to be able to attend the October meeting at our current home “The Happenstance” on Ludgate Hill. As always, there was a full, informative and inspiring agenda. The […]
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