…and tourism, in general, for that matter. Serious copywriters and direct response marketers will be familiar with the classic work of David Ogilvy promoting tourism and foreign travel. In the the classic “Ogilvy On Advertising” (a must-have for all copywriters and marketers), one chapter is devoted to the subject (titled, no surprise, “How To Advertise […]
Memo To Dell: The “Cool” Position…
…is taken! Been meaning to comment about this item for a while and was reminded yesterday when I popped into the city and saw the offending ads once again. Dell computer has been running some ads down here in Sydney promoting their computers as being cool, hip and stylish (the theme seems to be the […]
Some Direct Response Marketing Lessons From Big Brands
I know that we in Direct Response Marketing prefer not to talk too much about “branding”, but there are a couple of recent news items that I think have some useful lessons. Firstly, Apple Computer recently opened the first proper “Apple Store” in Australia to scenes of chaos and pandemonium (“CBD Chaos As Apple Store […]
Marketing – Product Review – “The Secrets Of A 10% Conversion Rate”
A while back I mentioned an interesting report called “The Secrets Of A 10% Conversion Rate” recommended by master copywriter Michel Fortin. I promised a review and (finally!) here it is. This may sound arrogant of me, but sometimes when you get a new course or book it’s main value is confirming that you already […]
Yet Another Example of Mainstream Advertising Agencies Wasting Clients Money
Had to smile when this article (“Advertisers: Men Are Not Idiots“) from Advertising Age came to my attention… Bashing Fathers and Husbands Isn’t the Right Way for Marketers to Sell Products The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status […]
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