Recently gave a short presentation at the August meeting of the GKIC London chapter titled… …”3 Headline Templates For Better Response And A Fatter Bank Balance”. Here’s the video adapted from that presentation… The aim of this presentation was to give some usable tools for direct response marketers who may not necessarily be specialist copywriters […]
Looking Ahead – Marketing Calendar September 2013
Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2013… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions. It’s a time of a change of seasons… …Autumn in the north and Spring in the south… …and these […]
No B.S. Marketing To Leading Edge Boomers And Seniors – Book Review
Two types of marketer will find the book… “No BS Marketing To Leading Edge Boomers And Seniors” …very useful. Those who already market to Leading Edge Boomers And Seniors (“LEB/S”)… …and everybody else. That because… …the LEB/S group is WHERE THE MONEY IS! Consider these points… 1. Combined Boomer and Senior consumer population tops 117 million […]
Marketing With Maslow
So, is your product or service really satisfying higher level needs?
Looking Ahead – Marketing Calendar September 2012
Events, anniversaries and occasions for event-driven marketing in September 2012
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