Just a quick post to note the anniversary of the birth of the great, one-and-only, Gary Halbert (12 June 1938). Couple of places to check out… The Gary Halbert Fan Page on Facebook …and, of course… The Gary Halbert Letter …a treasure trove of tips and information for direct response copywriters and marketers. Gary Halbert […]
Seth Godin Says This About Stories And Marketing
EDITOR’S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing “The Total Package” on a regular basis. That’s a great shame because it really was a great resource for direct response copywriters and marketers. To fill some of the gap I’ve contacted some of the people who contributed to “The Total Package” and a […]
Doors Are Open For Pete Godfrey’s…
…”Master Class Home Study Course”. Er, now that Pete’s program for direct response copywriters and marketers is available and I’ve seen what he’s giving you… …I confess to a slight reluctance to steer you over there. From a completely selfish perspective, I’d really prefer that this sort of information is not widely available.
A Classic Story With A Valuable Lesson For Marketers…
…and direct response copywriters, of course. This is a true story… A young boy had moved with his parents to a new country in search of a better life. He was bright and sociable and fitted in well at school. One thing he loved to do was visit the local zoo where he especially enjoyed […]
Copywriting Notes – Seven Lost Secrets Of Success
I confess. I’m addicted to books and book stores! Now, this has benefits of course. For a copywriter, bookstores are a great source of ideas and market information. And while browsing through one of the local bookstores recently I came across a gem of a book by Joe Vitale. It’s called…