I recently tweeted this post from Malcolm Auld… “Why Labor’s social media failed…” …because it contains a number of very interesting points for marketers considering how to use social media. (For non-Australian readers, the context of this is the recent Australian Federal election.) Point #1: “(Obama’s Director of Direct Marketing for his first election) …revealed […]
Is It Even Worth Marketing To Millennials?
Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land… “Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different relationship to marketing and brands. This creates tension […]
How To Write Sales Letters That Sell – Book Review
Over the Christmas break during a trip back to the UK, I finally got around to reading… How to Write Sales Letters That Sell …by the great Drayton Bird. The book was first published back in 1994 and my copy is the second edition (from 2002). The title is commendably straightforward and descriptive. The book […]
Masters Of Marketing And Copywriting That Really Sells
Attended the “Masters Of Marketing Masterclass” in Sydney the other day (October 25). Put on by the folks at “The Marketing Campus” it was billed as… “How to write content that really sells. Everything you must know to thrive and survive in today’s over-heated and over-hyped marketing environment” …the main attraction for me was to […]