There’s a local chain of bakery shops in Australia called “Bakers Delight” (I believe they’ve expanded overseas but trade under a different name…a Canadian correspondent recently informed me of her first experience of Vegemite at one of their shops!). Anyway, they are currently running a promotion with the theme of…
“Scientific Advertising In The 21st Century” – Part 2
Welcome to Part 2 of this series “Scientific Advertising In The 21st Century”. Hopkins begins the second chapter (“Just Salesmanship”) as follows… “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Success and failures in both lines […]
Wordpower Tips For Copywriters
In a previous post I included a video clip from copywriting giant John Carlton. Although this wasn’t the main point from the video, something he mentioned is highly relevant to copywriters. That is, the need to have a large vocabulary at your disposal. And it has to be made up of the right kind of […]