ANZAC Day, April 25, this year 2015 marks the 100th anniversary of the World War 1 landings at Gallipoli… …and a campaign that ultimately ended in defeat for the Western Allies. In Australia and New Zealand, this day is perhaps the most sacred day on the calendar. For both countries, the events of the Gallipoli […]
GKIC London Chapter – Meeting 21 October 2014
The October meeting of the GKIC London Chapter was held on Tuesday , 21 September at “The Anthologist”. The aftermath of Hurricane Gonzalo was the cause of the late arrival of our main speaker so there was an unexpected bonus presentation from Moe Nawaz, trusted mentor and strategic advisor to top companies around the world. […]
Looking Ahead – Marketing Calendar October 2014
Time to look ahead at the month of October 2014 and the events, anniversaries and occasions that smart marketers can take advantage of and use as the basis and reason for an event-driven promotion. The stand out occasion, and one beloved of marketers, is of course “Halloween” on October 31. The origins of Halloween seem […]
Looking Ahead – Marketing Calendar August 2014
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2014. The calendar is pretty threadbare this month when it comes to major holidays. In the northern hemisphere it’s the dog days of summer. In the south […]