As a copywriter this recent headline made me smile and caught my attention… “French bread spiked with LSD in CIA experiment” I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out more. Which, of course, is what makes a great headline…inflaming that desire […]
Hey YOU! – Copywriting Tips To Grab Attention
Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more […]
Is This The Best Headline Template Ever?
Seem to be coming across this particular type of headline… “Is this the best (fill-in-the-blanks) ever?” …quite frequently of late. For example, in the UK “Daily Telegraph” today… “Is this the most powerful Brit in the global car industry?” Now, I personally don’t think it is the best headline template ever, but it is one […]
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Master copywriter John Carlton is holding a workshop this coming May 2-4. What’s interesting is the way he and his business partner Stan Dahl have chosen to market the event. They’ve decided to auction off the 20 available places on eBay. They are using a “Dutch Auction” process. How this works is that if you […]