This Halloween 2015 there’s plenty in the world of marketing to get “spooked” about. The ghost of the great Claude Hopkins probably still wanders the land wondering what happened to “Scientific Advertising”… …and would David Ogilvy even recognise the company that he founded and led to such great success? Their “Marketing Warnings From Beyond The […]
Would Ogilvy Or Bird Have Written This Financial Ad…
…from HSBC in Australia? Financial copywriting and advertising is a specialised niche. The fundamental principles apply, of course… …but the context means that there are nuances that need to be considered and taken into account. Many years ago, Ogilvy and Mather ran a classic series of ads for their own services. One of them was […]
Ad Great David Ogilvy On Copywriting
Came across a fascinating post about advertising legend David Ogilvy… …at a rather interesting site called “Letters Of Note – Correspondence Deserving Of A Wider Audience”. The post is titled… “I am a lousy copywriter” …and covers a letter that Ogilvy wrote in 1955 in reply to a question asking for details about how he […]
NOT Direct Response Copywriting
Another wonderful cartoon from Tom Fishburne that sums up the difference between direct response copywriting and much of mainstream advertising… Now, I confess to being a fan of “Mad Men”… …and I think this is a little unfair to Don Draper and company. Sure, Don is very focused on being “creative” but…