No copywriter wants to be in the nightmare situation where a big project… …like a major product launch, for example… is held up because the copy isn’t finished. Even if it’s not your fault… …there are going to be problems and unhappy people to face. So, being able to deliver great copy under less than […]
How The CIA And Dastardly Villains Can Help Your Copywriting
As a copywriter this recent headline made me smile and caught my attention… “French bread spiked with LSD in CIA experiment” I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out more. Which, of course, is what makes a great headline…inflaming that desire […]
High Speed Copywriting Weekend Workshop
The great David Garfinkel and his trusty sidekick Brian McLeod (no mean copywriter himself) are holding a one-of-a-kind copywriting gig in San Francisco… …May 5-6, 2012. Unfortunately, I won’t be able to make it… …but this gets my absolute highest recommendation. I’ve mentioned before that David’s “Breakthrough Copywriting” seminar was one of the best events […]
Attention Copywriters! The “Crazy 8” Video Sales Letter Formula
Copywriters…UPDATE (19 November 2011): The “Crazy 8” webinar took place yesterday (17 November US time, 18 November here in Australia)… …and BOY did the team over-deliver! Now if you missed out, it’s not too late… …because the webinar was recorded. You can still “register” here… www.keepkenstrong.com …and you’ll get not only some amazing bonuses but […]
Steve Jobs – Marketing And Business Giant
UPDATE (12 October 2011): Just added a great cartoon (above) from Tom Fishburne. Original and post at… “tribute to steve jobs”. Here are my original comments… *** Like many people, I guess, I was shocked when I heard of the death of Steve Jobs on October 5. Sure, I knew he had health problems but […]
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