In a recent post I revisited the direct response marketing idea that people do business with those that they know, like and trust… “Some Personal Observations On Buyer Behaviour” Noticed this post over at CopyBlogger… “30 Ways To Build The Know Like And Trust Factor That Builds An Audience” …that’s well-worth the read. Three sections […]
Dan Kennedy – Master Of Marketing Reinvention
Reading the November 2012 “Gold Letter” from Dan Kennedy… …a little aside reminded me of… 1) How Dan is a master of marketing reinvention; and 2) How he’s pretty much always marketing, even when he’s delivering content. Here’s the section that caught my eye… “There is a definite inner game of wealth. In April 2013, […]
The Cleverest Ads Won’t Fix A Poor Marketing Strategy
A HUGE smile and more than few chuckles when I saw this wonderful marketing cartoon from the incomparable Tom Fishburne… For those not familiar with the “post-production” reference… “In an ad shoot, we often hear someone say, “we’ll fix it in post-production”. This usually happens when there’s been a mistake, but not severe enough to […]
Masters Of Marketing And Copywriting That Really Sells
Attended the “Masters Of Marketing Masterclass” in Sydney the other day (October 25). Put on by the folks at “The Marketing Campus” it was billed as… “How to write content that really sells. Everything you must know to thrive and survive in today’s over-heated and over-hyped marketing environment” …the main attraction for me was to […]
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