Ace copywriter and marketer Ray Edwards is a smart guy and no slouch when it comes to the internet. So why is he planning to send out his upcoming newsletter in PRINT form through (gasp!) the mail??? Here’s what Ray has to say… The study Ray mentions was sponsored by branding agency Millward Brown and […]
No B.S. Direct Marketing – Book Review
This book review covers the 2nd Edition of No B.S. Direct Marketing by Dan Kennedy…more fully, “Direct Marketing For Non-Direct Marketing Businesses”. Let’s clarify that last point. Traditionally, “Direct Marketing Businesses” have been defined as mail-order, catalogue or online companies that directly solicits orders for business. So, “Non-Direct Marketing Businesses” are everything else…you might say the […]
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