Had to bring this item to your attention, partly because of the “controversy” but also because the ad is actually a good example of direct response copywriting. In London, there has been a storm of outrage over billboards carrying the following headline…
Mama Mia! Look At The UK’s Biggest Movie…
…in today’s UK “Daily Telegraph” I notice that the movie “Mama Mia!” has just become the biggest grossing movie at the UK box office of all time (passing “Titanic” and “Harry Potter And The Sorcerer’s Stone”. So how does this fit in to our ongoing discussion about movies and what they say about the social […]
Copywriting And The Coming Biz-Op Explosion
Continuing my recent theme of how copywriting and marketing will need to adapt to changed economic times, Lawrence Bernstein has a new post up titled “Recession Beater #7: The Coming Business Opportunity Explosion”. In difficult economic times, people tend to be even more interested in ways to make some extra money…
Wonderful Example Of An Intriguing Headline
Had to share this wonderful example of the use of intrigue that I came across in today’s UK “Daily Telegraph”. “The Sticky Toffee Pudding Mystery” The article leads off…
Marketers – Is This One Reason For The Huge Success Of This Company?
I am a huge fan of the UK’s biggest supermarket chain Tesco’s. Now, I know that it’s probably very unfashionable of me, but I have nothing but admiration for the company and it’s boss Terry Leahy. It’s a giant, accounting for over 30% of all spending in supermarkets in the UK. And it’s achieved all […]