…or how to infuriate your customers and followers in one easy lesson. (NOTE: “Mal-Marketing” – a term of my own creation denoting marketing action so poor that not only does it fail to achieve the objective, it actually has damaging business consequences. “Mis-Marketing” or “Dys-Marketing” might also be used.) In the world of personal development, […]
Lead Generation The Direct Response Way – Part 2
Second of two guest posts from Troy White on the subject of lead generation and conversion, First part is here… “Lead Generation The Direct Response Way – Part 1” In this next part, we focus more on the vital task of turning those leads into actual sales and real dollars in the account. ***** Step […]
Loving Your Customers…Not Just On Valentine’s Day
OK, today (February 14) is Valentine’s Day… …and that gives me the perfect excuse to post up some “Copy Doodles”… …like this one to the left… …and a few others throughout the post. On a more serious point… …are you giving your customers enough lovin’ and TLC? One of the biggest sins in marketing is […]
Perils Of Product Proliferation In Marketing
Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a […]
Social Media Marketing – New, Improved Snake Oil?
Beware the lure of the “magic pill”! Click to read on…