No excuse needed to post a cartoon from the great Tom Fishburne… …but check out the full post “idea voodoo” for a wonderful example of some very smart marketing… …you might even say it’s an example of adding some voodoo to the marketing mix!
“Scientific Advertising In The 21st Century” – Part 4
Welcome to Part 4 of this series “Scientific Advertising In The 21st Century”. “Mail Order Advertising – What It Teaches” is the fourth chapter in the classic book by copywriter Claude Hopkins. And again it goes to the heart of what Hopkins saw as key to success in advertising. Testing, tracking and measuring so that […]