A Direct Response Copywriter talking about “Brand Archetypes”? Surely not! Bear with me for a moment as you cast your eye over this great cartoon from Tom Fishburne… One of the principles of classic direct response marketing and copywriting is to inject some personality into marketing messages. Classic copy is written as a personal message […]
Copywriting Blogs Roundup – 10 July 2010
Must be the summer lull up in the northern hemisphere… …as it seems to have been a little slow on direct response copywriting and marketing blogs of late. And of those that are publishing, a number are resorting to the (quite legitimate) tactic of republishing earlier posts. Having said that, here are some items very […]
Video – Copywriting And Marketing Tips From Drayton Bird #1
The great Drayton Bird has just released the first in a series of short videos containing some concise tips on copywriting and marketing. The first covers a fix for a VERY common copywriting mistake… Reminder of why the classic Gary Halbert standby opener of… “If you want [major benefit of your product or service] then […]
Who Is Copywriter Dean Rieck?
As a direct response copywriter and marketer, I like to read something every day about the business. Problem is that there’s only a handful of blogs that publish regularly and also material that’s worthwhile. One of them is “Pro Copy Tips” by Dean Rieck. I stumbled across this when Dean very kindly included me in […]
Copywriting Blogs Roundup – 19 June 2010
This week’s crop of copywriting and marketing blog posts worth your attention… From Drayton Bird, some fascinating research on the effect of offering discounts “Bribery works in mysterious ways”. Ryan Healy, guest blogging over at Michel Fortin’s explains “Why People Are Addicted To Info Products” (makes me feel slightly better about buying yet another copywriting […]
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