Here’s another video from master copywriter John Carlton. It’s #3 in his “Copywriting Checklist” series titled “Proving Credibility” The point about “Proving Credibility” comes about halfway through and it’s quite subtle. It’s not the usual material about credentials and testimonials. It’s about how to present proof points and other elements of your proposition. John talks […]
Copywriters – What Are You Really Selling?
Here’s another video from copywriter John Carlton, #2 in his “Copywriting Checklist” series. So what are you really selling?