Your offer is one of the most important elements of any promotion. Here’s a video from copywriter John Carlton’s “Copywriting Checklist” video series spelling out some of the critical points to keep in mind…
Copywriting Video – About Bullets
Here’s #12 in ace copywriter John Carlton’s “Copywriting Checklist” video series. It’s all about “bullets”. It doesn’t go into how to write them (there’s not enough time in the video and there are plenty of good resources out there that cover the topic). But John shares some little “nuggets” about how to use bullets effectively […]
Copywriting Video – More About The “Nitty Gritty”
Here’s another video from the “Copywriting Checklist” series from John Carlton. Gee, the last one I posted was a month ago! This is a follow up to that previous video. It’s titled “Nitty-Gritty: Discussion”. In it John hammers home the point that it’s benefits, not features, that need to be emphasised in copy. I’d go […]
Copywriters – You’re Not Selling CDs (Or Whatever…)
A short video from John Carlton’s “Copywriting Checklist” series. It’s titled “The Nitty-Gritty” and the point it’s making is that the features of the product are not what you’re selling. It’s what the customer will get from the product (the benefits) PLUS how they will FEEL about it when they have those benefits.
Copywriting Video – The Power Of The Big Promise
Here’s the next in John Carlton’s “Copywriting Checklist” series, talking about the need for a “Huge Promise” in your copy. There’s an interesting psychological point here. You need to have a big promise but it needs to be believable to your audience. And not just believable in the sense that it seems possible but that […]