The witching hour is fast approaching on this Halloween… …and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no particular order, are 7 things that have scared me recently! 1. Ignorance […]
Copywriter’s Nightmare – “Launch Delayed Because…”
No copywriter wants to be in the nightmare situation where a big project… …like a major product launch, for example… is held up because the copy isn’t finished. Even if it’s not your fault… …there are going to be problems and unhappy people to face. So, being able to deliver great copy under less than […]
How The CIA And Dastardly Villains Can Help Your Copywriting
As a copywriter this recent headline made me smile and caught my attention… “French bread spiked with LSD in CIA experiment” I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out more. Which, of course, is what makes a great headline…inflaming that desire […]
Ridiculous Breakthrough In Copywriting
If I said I knew a way you could write a complete sales letter (from scratch) in under two days, you’d tell me that was completely ridiculous, right? Yeah, you probably would say that. Because most people take a week…even months… to finish a sales letter that works. But if you found out that you would be given, and […]
High Speed Copywriting Weekend Workshop
The great David Garfinkel and his trusty sidekick Brian McLeod (no mean copywriter himself) are holding a one-of-a-kind copywriting gig in San Francisco… …May 5-6, 2012. Unfortunately, I won’t be able to make it… …but this gets my absolute highest recommendation. I’ve mentioned before that David’s “Breakthrough Copywriting” seminar was one of the best events […]
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