Welcome to Part 5 of this series “Scientific Advertising In The 21st Century” taking a look at lessons for copywriters and marketers from the classic book by Claude Hopkins. In this chapter, Hopkins talks about headlines. Now, there will be few copywriters who are unaware of the importance of headlines. But in this chapter, you […]
More Tips For Copywriters On Finding New Clients
I mentioned recently that John Anghelache and Ryan Healy are in the prelaunch phase of a new programme designed to help copywriters get more clients (and make more money!). They’ve released 2 new videos. The first deals with a way to find all the prospective clients you’re ever likely to need. The second covers a […]
Copywriting Notes – More About Health And Fitness
Last week I talked about some general health and fitness tips for copywriters. This week I’m going to mention a few resources that I’ve found helpful. One of the biggest health risks for a copywriter, particularly if you work from home, is an overly sedentary lifestyle. This can have all sorts of undesirable consequences, not […]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters. That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in […]
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