Spent the day at Mal Emery’s “Sydney Platinum Intensive”. The Platinum program is Mal’s high end coaching group and they have regular get-togethers throughout the year. A number of my clients are in the platinum group and I was grateful for an invite to drop in. Interestingly, the main focus of this event was…
Copywriters Take Note…
…of this example of “How Not To Swipe”. “Swiping” is undoubtedly a very powerful and useful technique… …when used correctly, that is. All too often, however, unscrupulous marketers and copywriters simply copy an ad… …without understanding why the ad or promotion worked. Here’s an example from Lawrence Bernstein’s “Info Marketing Blog”…
Drayton Bird On Copywriting And Marketing Today…
I’ve been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately. That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership program. It’s one of the best interviews on contemporary marketing that I’ve come across. I had […]
Marketing Bright Spots Amid The Gloom…
Couple of recent articles in the UK “Daily Telegraph” caught my eye and point to some potential bright spots amid the current economic gloom… …and might give copywriters and marketers some ideas. The first is…
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