Many direct response marketers and copywriters make use of stories in both sales copy and marketing in general. The advantages are many… It helps cut through the marketing clutter You can create a stronger emotional connection with your market It helps create the conditions for a successful sale Also…it makes the copy and marketing a […]
Persuasion Lesson From “Game Of Thrones”
OK, I confess I’m a BIG fan of “Game Of Thrones”. Borderline obsessed. I’ve read all of the books. Watched every episode of the show and eagerly await each new installment. I pore over reviews and the excellent commentary on the fan site Westeros.org. Now, of course, it’s important as a writer to understand great […]
Planning For Marketing Success In 2014
If you’re using the quiet days between Christmas and New Year (or even early January) to plan and prepare for marketing success in 2014… …here are some pieces you might find thought-provoking and useful. First up… …probably the highest payoff action will be to map out a marketing calendar for the year ahead. Here’s a […]
Drayton Bird’s EADIM 2013 Direct Marketing Conference
Attended the last-ever EADIM (“European Academy Of Direct And Interactive Marketing”) conference from October 10-12, 2013. Presented by the great Drayton Bird, this was a three day event choc-full of stimulating, insightful and entertaining presentations highly relevant to anyone involved in direct response marketing. I confess that my main reason for attending was simply to […]
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