A HUGE smile and more than few chuckles when I saw this wonderful marketing cartoon from the incomparable Tom Fishburne… For those not familiar with the “post-production” reference… “In an ad shoot, we often hear someone say, “we’ll fix it in post-production”. This usually happens when there’s been a mistake, but not severe enough to […]
Marketing Trends For 2012 – Take 2
Master copywriter Michel Fortin shares his marketing predictions for 2012… “My 2012 Predictions Are In…” Michel is an outstanding copywriter and marketer who tends to have his finger on the pulse of the marketing world. Had the opportunity to meet him and speak at length when I attended the “Breakthrough Copywriting” seminar a few years […]
Copywriters And Marketers – Are You Guilty Of These “Internet Marketing Sins”?
If you’ve been involved in online marketing for any length of time, you’ve probably come across certain marketing practices that seem, shall we say, questionable. They don’t quite seem or “feel” right to you. I’m talking about things like endless upsell offers and continuity deals that aren’t quite what they seem. And despite your misgivings, […]
More Tips For Copywriters On Finding New Clients
I mentioned recently that John Anghelache and Ryan Healy are in the prelaunch phase of a new programme designed to help copywriters get more clients (and make more money!). They’ve released 2 new videos. The first deals with a way to find all the prospective clients you’re ever likely to need. The second covers a […]
Copywriting Tip On Adding Emotional Impact To Copy
Ace copywriter Michel Fortin has just posted an excellent piece on his blog titled “Apply The Law Of Contrast To Build Desire”. Michel talks about the copywriting standard formula usually described as “Problem-Agitate-Solve” and takes it a step further. In the process, he adds a lot more emotional impact by really bringing out the contrast […]