…when you know the secret to using it effectively, that is. “Mass Control” marketer Frank Kern is on the loose again! He’s about to launch some sort of membership programme, from what I can gather. In the lead up to that he has a new video which provides some excellent marketing information (as does most […]
Copywriting Video – About Bullets
Here’s #12 in ace copywriter John Carlton’s “Copywriting Checklist” video series. It’s all about “bullets”. It doesn’t go into how to write them (there’s not enough time in the video and there are plenty of good resources out there that cover the topic). But John shares some little “nuggets” about how to use bullets effectively […]
Quick “Public Service” Announcement For Copywriters…
Ace copywriter John Carlton is about to withdraw all of his current copywriting programs from the market ahead of launching new versions (“Say Bye-Bye To The ‘Bag Of Tricks’”). It’s likely that the new versions will be significantly higher in price. Can’t say I’m surprised. The current prices are absurdly low. I have pretty much […]
Copywriting Blogs – Recent Items Of Interest
Quick roundup of recent posts of interest on some of the copywriting blogs I read… Over at the Clayton Makepeace blog, the week started with Clayton laying into a direct mail piece he reckoned was the worst he’d ever seen (“You Only Think You Suck”). Entertaining discussion and a useful case study (you can actually […]
The Genius Of Copywriter John Carlton
I have just finished reading an amazing post by copywriter John Carlton. The genius of the man just left me stunned. Stopped me in my tracks. It was like the scene in the movie “Apocalypse Now” where Kurtz tells of the time when an insight hit him like a “diamond through his skull” (or something […]