Top gun copywriter John Carlton recently released his new “Simple Writing System” program. Although I’ve featured a number of videos on this blog that were sort of “previews” of the program, I haven’t mentioned it much up until now. The reason, quite frankly, is that because I already have a number of John’s courses (and […]
Copywriting Notes – Olympic Lessons
Coming towards the end of the 2008 Olympics, couple of observations about success occur to me. Now, I will confess that I’m not a great sports fan and I haven’t been watching the games much. I’m also somewhat dubious about the idea of using athletes and sportsmen and women as role models in other fields […]
Master Copywriter John Carlton On Closing The Sale
Fascinating discussion of the psychological dynamics involved in closing a sale in this video from master copywriter John Carlton. Copywriting has been defined as “Salesmanship In Print” (or, alternatively, “Multiplied Salesmanship”). To me, one of John Carlton’s great strengths is his very clear eyed focus on what the purpose of your copy is. That is, […]
If It Ain’t Broke…
…no need to fix it! I was reminded of this adage while doing a little background research on Robert Ludlum for yesterday’s post. As mentioned, I bought the new Jason Bourne novel (“The Bourne Sanction”) and while glancing through the list of other Ludlum novels, I couldn’t help notice that the titles all looked…well, pretty […]
The Importance Of The Offer In Copywriting
Your offer is one of the most important elements of any promotion. Here’s a video from copywriter John Carlton’s “Copywriting Checklist” video series spelling out some of the critical points to keep in mind…
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