The witching hour is fast approaching on this Halloween… …and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no particular order, are 7 things that have scared me recently! 1. Ignorance […]
How The CIA And Dastardly Villains Can Help Your Copywriting
As a copywriter this recent headline made me smile and caught my attention… “French bread spiked with LSD in CIA experiment” I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out more. Which, of course, is what makes a great headline…inflaming that desire […]
Business, Marketing And The Full Tilt Boogie
Ace copywriter John Carlton has a new post on his blog titled… “Full Tilt Boogie” What the heck is that about, you might wonder? All about marketing and business lessons from high stakes poker players. It’s something I’ve discussed before… …that in business it’s all about stacking the deck in your favour. Direct response marketing […]
Shock Headline! Boy Hit By Meteorite…
…but survives! Read all about it! Headlines are one of the most important elements of any piece of copywriting or advertising. Their purpose is, of course, to catch the attention of the prospect and get them to start reading the ad. So you can never spend too much time honing your headline skills… …and one […]
Pssst! Want To Know A Copywriting Secret?
In yesterday’s post “A Painful Marketing Lesson…” I touched on the topic of the knowledge that specialists have that outsiders do not. In that case, it was the computer technician knowing some simple tweaks and techniques that I did not. In other words…
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