The great David Garfinkel and his trusty sidekick Brian McLeod (no mean copywriter himself) are holding a one-of-a-kind copywriting gig in San Francisco… …May 5-6, 2012. Unfortunately, I won’t be able to make it… …but this gets my absolute highest recommendation. I’ve mentioned before that David’s “Breakthrough Copywriting” seminar was one of the best events […]
Ad Great David Ogilvy On Copywriting
Came across a fascinating post about advertising legend David Ogilvy… …at a rather interesting site called “Letters Of Note – Correspondence Deserving Of A Wider Audience”. The post is titled… “I am a lousy copywriter” …and covers a letter that Ogilvy wrote in 1955 in reply to a question asking for details about how he […]
Pete Godfrey’s Marketing Newsletter – 5th Anniversary
Received my copy of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” the other day. The May 2011 issue is issue #60 and marks the 5th anniversary of the newsletter. A big “Congratulations” to Pete, not many newsletters make it this far. As always, plenty of good material in this issue including the “Big Lesson” […]